Who IS SHE

Samantha Smith is an NYC based fashion industry leader with 25+ years of bountiful wisdom and lessons from the contemporary and emerging designer wholesale SHOWROOM world. As Partner at Franklin Showroom (f/k/a Steven Alan Showroom) and Member of We Are The Board, she’s collaborated with some of the most exciting apparel and accessories brands and the creative, chaotic, talented personalities and teams behind them.

Sam lives where fashion meets commerce, leading with optimism, intuition, empathy, and strategic edge. Known for scaling brands through thoughtful distribution, sustainable growth, and purpose-driven leadership, she’s a true wholesale brand shaper, momentum builder, and trusted advisor.

Boulder born, forever trend-curious, Virgo matcha-fueled (since before it was a thing), and West Village based, she’s a fashion obsessed founder whisperer, and yes, a mom to a very stylish teen.